And yet, somehow, each October, breast cancer morphs into being more than a life-taking disease. It becomes a metaphorically branded pink train that clothing, makeup, skincare, jewellery, appliances, hotels, restaurants, fast food chains, and even oil and gas drill bit companies jump onto, brandishing the small pink ribbon as a statement of support.

Looking back at the 4 years we have hosted our event, the Pink Ribbon Project (PRP) is always interesting, emotional and clarifying. We can see the things we have accomplished and learned but most importantly where we can grow in our work around breast cancer.