. This year, Giving Tuesday will take place tomorrow, on December 3rd. Established in the U.S. in 2012, Giving Tuesday is now a worldwide movement focused on generosity, giving, and volunteering. Although it’s officially observed on the first Tuesday after Black Friday, the spirit and impact of Giving Tuesday often extends well beyond just 24 hours.

And yet, somehow, each October, breast cancer morphs into being more than a life-taking disease. It becomes a metaphorically branded pink train that clothing, makeup, skincare, jewellery, appliances, hotels, restaurants, fast food chains, and even oil and gas drill bit companies jump onto, brandishing the small pink ribbon as a statement of support.

Looking back at the 4 years we have hosted our event, the Pink Ribbon Project (PRP) is always interesting, emotional and clarifying. We can see the things we have accomplished and learned but most importantly where we can grow in our work around breast cancer.